MGT 5190 PUBLIC RELATIONS IN SPORT
This course is designed to provide students with opportunities to explore the profession of sports public relations. Public relations is a company’s first line of defense in times of crisis and the promotional arm when positive accomplishments need recognition. The PR division is the liaison between the sport entity and the public. In this class, students will discuss various issues including media relations, community relations, player relations, fan relations, crisis communication, and more.
Prerequisite
Graduate Standing