Advertising and Public Relations, BA

The advertising and public relations major is designed to prepare students for work in the field of marketing communication, which includes public relations, advertising, social media/electronic communication, and event planning.

Requirements

Major Requirements: (six courses)

APR 1010FUNDAMENTALS OF ADVERTISING

3

APR 2050INTRODUCTION TO PUBLIC RELATIONS

3

APR 3080ARGUMENTATION & PERSUASION

3

APR 3270ADVERTISING & PUBLIC RELATIONS CAMPAIGNS

3

MKT 4088/APR 4088/CMA 4088ADVERTISING

3

APR 4130/BUS 4130INTEGRATED MARKETING COMMUNICATION SEMINAR

3

APR 2050: Grade of C or better required.

Writing Requirements: (select two courses)

JRL 2310NEWSWRITING

3

CMA 3320/ENG 3320/JRL 3320MAGAZINE WRITING

3

CMA 3390/APR 3390CREATIVE WRITING WORKSHOP FOR ADVERTISING

3

Electives: (three courses)

BUS 1020MARKETING PRINCIPLES

3

CMA 2170PUBLIC SPEAKING

3

APR 3120MANAGEMENT COMMUNICATIONS

3

APR 4039/BUS 4039ONLINE SOCIAL MEDIA: A COMMUNICATION TOOL

3

APR 4090CASE STUDIES IN PUBLIC RELATIONS

3

APR 4201INTERNATIONAL ADVERTISING & PROMOTION

3

APR 4229CRISIS PUBLIC RELATIONS

3

MKT 3385/PSY 3385CONSUMER BEHAVIOR

3

CMA 4850/APR 4850/JRL 4850COMMUNICATION ARTS INTERNSHIP

3

CMA 4850: can take up to two

Classes not taken for “written requirements” can also be used as electives.