MKT 4088 ADVERTISING

An analysis of the theory and effects of advertising with emphasis on understanding the role of persuasive communication in all forms of advertising. Basic advertising techniques, skills and processes are examined, as are the social and behavioral results and the ethical implications of advertising.

Credits

3

Cross Listed Courses

CMA 4088 / APR 4088

Prerequisite

ENG 1010 and ENG 1020