MKT 3010 DIGITAL MARKETING
This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, the use of artificial intelligence in support of marketing efforts, disruptive innovative marketing platforms and digital advertising. Additionally the course provides a basic understanding of how to measure the effectiveness of and assess ethical issues associated with digital marketing.
***This is an online consortial course***
Prerequisite
This is a consortial course, chairperson approval is required.