MKT 4055 MARKETING & MANAGEMENT RESEARCH

This course provides an introduction to the fundamentals of research in Marketing and Management.  Students will learn how to define a business problem, identify and appropriate research methodology, create and conduct a survey or experiment and analyze and report the results.  A group project will allow students to apply their knowledge to a context or industry problem of their choice.

Credits

3

Prerequisite

MTH 1400 OR MTH 1500 OR MTH 2300 OR MTH 2510, CIT 1052, BUS 1010, BUS 1020, ECO 2020, MTH 2070