BUS 4031 MARKETING MANAGEMENT

Analysis of problems encountered by firms in marketing goods and services. Emphasis is placed on marketing research and the formation of strategies to integrate product planning, pricing, distribution, promotion and service within the current socio-economic environmental framework. Students may not receive credit for both BUS 4031 and BUS 4260.

Credits

3

Prerequisite

BUS 1020, BUS 3020 / FIN 3020, BUS 3030 / FIN 3030

Corequisite

BUS 1020, BUS 3020 / FIN 3020, BUS 3030 / FIN 3030