HON 2081 HONORS: INTERNATIONAL MARKETING

A study of International Marketing as it applied to various regions of the world in both developed and underdeveloped countries. COnsideration will be given to changes in America's policy to the international market place, earlier and more modern approaches to marketing, overseas business customs and practices, the impact of product marketing, new product planning, pricing, manufacturing and distribution, and the development of annual marketing plans.Pre-requisites: BUS 1010 and BUS 2075

Credits

3